Since Gartner keeps doing its “Magic Quadrant” (MQ; see MQ at the very bottom of this post) for Business Intelligence Platforms every year, it forces me to do my

“Yellow Square for DV, 2012″

for Data Visualization (DV) Platforms too. I did it last year and I have to do it again because I disagreed with Gartner in 2011 and I disagree with it again in 2012. I have a few different (from Gartner) views, but I will mention 3.

1. There is no such thing as Business Intelligence as a software platform. It is a marketing term, used as an umbrella for multiple technologies and market segments. Gartner released its MQ for BI at the same time it had “BI Summit 2012″ in London on which it practically acknowledged that BI is not a correct term and suggested to use the term “Business Analytics” instead, see for example this article: http://timoelliott.com/blog/2012/02/what-i-found-interesting-about-gartner-bi-summit-2012-london.html

2. I personally is using – for many years – the term Data Visualization as a replacement for BI, as much more specific. Because of that, I removed from consideration a few vendors present in Gartner’s MQ for BI and added a few important DV vendors.

3. I used for my assessment 3 groups of criterias, which I already used on this blog before, for example here:

https://apandre.wordpress.com/2011/12/18/dv-comparison-2011/

and here:

https://apandre.wordpress.com/tools/comparison/

As a result, I got a very different from Gartner the placement of “Data Visualization Platforms and their vendors”:

.

For reference purposes please see below the Magic Quadrant for BI, published by Gartner this month. As you can see our lists of Vendors are overlapping by 11 companies, but in my opinion their relative positioning is very different:

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